~ Press ~
“Forget Cartier or Van Cleef and Arpels. Harry Winston who? In Houston, if you want the kind of jewelry that will send hearts a-flutter, the kind of jewels destined to become generational family heirlooms, you go to Valobra.”
Mia Pham- Houstonia
THERE I WAS, STANDING BESIDE FRANCO VALOBRA, trying on a diamond ring. Security discreetly lurked all around. Because this was no ordinary diamond ring: It was 73.11-carat fancy yellow diamond ring. Its price tag? A cool $14.7 million. I held my hand out, admiring the bling on my finger, and took a quick video to document it for posterity.
Recent social soirees included a Styx concert at the Post Oak for Houston Children’s Charity, $2.3 million raised for American Heart Association, and Rodeo Uncorked/Best Bites. Valobra tapped celebrity chefs (whom he met 20 years ago through a shared love of Ferraris) Thomas Keller, Daniel Boulud and Jérôme Bocuse to wine and dine the crowd. Fun fact: Keller doesn’t give handshakes, and fist-bumped most fans.
Valobra Master Jewelers really knows how to throw a party. The River Oaks location grand opening sparkled from head to toe last night as guests were wowed by historical pieces alongside Michelin starred powerhouses; Thomas Keller, Daniel Boulud, and Jerome Bocuse.
Valobra Master Jewelers have been designing jewelry for royals and celebrities alike since 1905. Last night, the grand opening of their River Oaks location housed several historical pieces— the Farnese Blue Diamond, another diamond that belonged to Marie Antoinette, Thomas Keller.
Everything’s bigger in Texas” is usually a tired cliche — but sometimes it’s not. Consider the February 12 grand opening party for Valobra Master Jewelers new flagship store in River Oaks. Even recounting the details makes it sound like a bad riff on a Stefon bit (to trot out a dated reference).
In 1905, the exceptional workmanship and design skills of the Valobra Atelier got the attention of the Italian royal family. Vittorio Valobra produced everything from matrimonial tiaras to official royal military medals.
Franco Valobra’s fast friendship with master chefs Daniel Boulud, Thomas Keller and Jérôme Bocuse began on a Ferrari racetrack in Florida more than a decade ago.
When the time came for the fourth-generation master jeweler to unveil his new River Oaks store with a grand opening bash, he tapped three of the biggest names in foodie-land: chefs Daniel Boulud, Thomas Keller and Jérôme Bocuse.
River Oaks Living Article
I am sitting with Franco Valobra in his Highland Village Jewelry Atelier. Franco, the fourth generation in a long family of master jewelers tells me this story began with his great-grandfather, Vittorio Valobra., 111 years ago in Torino, Italy. Vittorio designed pieces so remarkable they caught the eye of the reigning king, King Victor Emmanuel III.
National Jewelers Article
Hurricane Katrina didn’t kill Valobra Jewelry & Antiques business it only made it stronger.
When Franco Valobra movet to New Orleans in 1982 to open Valobra Jewelry & Antiques in the French Quarter, he was told that antique dealers had always ruled the Royal Street retail space and that contemporary Italian jewelry simply wouldn’t sell. It didn’t take long for Valobra and the first U.S. outpost of a family business that began in Torino, Italy, in 1905, to prove them wrong.