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River Oaks Living Article

I am sitting with Franco Valobra in his Highland Village Jewelry Atelier. Franco, the fourth generation in a long family of master jewelers tells me this story began with his great-grandfather, Vittorio Valobra., 111 years ago in Torino, Italy. Vittorio designed pieces so remarkable they caught the eye of the reigning king, King Victor Emmanuel III.

National Jewelers Article

Hurricane Katrina didn’t kill Valobra Jewelry & Antiques business it only made it stronger.

When Franco Valobra movet to New Orleans in 1982 to open Valobra Jewelry & Antiques in the French Quarter, he was told that antique dealers had always ruled the Royal Street retail space and that contemporary Italian jewelry simply wouldn’t sell. It didn’t take long for Valobra and the first U.S. outpost of a family business that began in Torino, Italy, in 1905, to prove them wrong.

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